What Is LinkedIn Creator Mode? The Pros & Cons Explained

LinkedIn has recently introduced a new feature called Creator Mode that is designed to help content creators build their brands and expand their reach. But what exactly is Creator Mode, and how can it benefit you? In this blog, we’ll walk you through everything you need to know about LinkedIn’s Creator Mode and how it can benefit your brand in terms of content marketing. From its features to how to activate it, we’ll cover it all. We’ll also dive into the pros and cons of using Creator Mode on LinkedIn so that you can make an informed decision about whether or not it’s right for you. Additionally, we’ll discuss how Creator Mode can impact your analytics, increase your followers, and give you access to additional features. Finally, we’ll talk about using hashtags on LinkedIn Creator Mode to amplify your content’s reach. By the end of this post, you’ll have a comprehensive understanding of what LinkedIn Creator Mode is and how it could benefit your brand.

LinkedIn Creator Mode

What Is Creator Mode On LinkedIn?

Creator Mode is a LinkedIn feature that helps content creators expand their audience by featuring their posts at the top of their profile. It also enables users to add relevant hashtags and receive topic suggestions. Creator Mode can benefit those who aim to develop their brand and enhance engagement on LinkedIn.

How to Turn On LinkedIn Creator Mode?

By turning on LinkedIn Creator Mode, content creators can enjoy benefits such as increased visibility and the ability to build a personal brand. To activate this feature, users must meet certain criteria, including regularly posting content and engaging with followers. While there are potential drawbacks like the need for consistent content creation and negative feedback from viewers, there are various ways to leverage Creator Mode features like hashtags, analytics, or featured posts to improve discoverability and attract new followers.

LinkedIn Creator Mode Features

With LinkedIn Creator Mode Features, content creators get various ways to showcase their expertise on the platform while reaping benefits such as wider audience reach and better discoverability. These features include adding hashtags to profiles and posts, highlighting content and accessing additional tools like LinkedIn Live video and newsletter sign-up options. This helps in enhancing the visibility of a user’s profile by providing valuable real estate to promote personal branding.

Should You Switch To LinkedIn Creator Mode?

Switching to LinkedIn Creator Mode can increase your visibility and followers by showcasing your content and expertise. However, it may not be suitable if you are not consistently creating content. Consider your goals before making the switch to ensure it aligns with your strategy.

LinkedIn Creator Mode and Analytics

LinkedIn has introduced a new feature called “Creator Mode” which offers creators valuable real estate on their profiles. It showcases content and builds personal branding. This mode provides detailed analytics and insights into content performance which can be used to improve LinkedIn’s strategy. The popularity of Creator Mode has led to increased competition but it’s still a good fit if you consistently create original content for a wider audience.

Detailed Analytics and Insights

LinkedIn’s Creator Mode features valuable real estate for content creators to showcase their original content. By offering detailed analytics and insights in a pop-up window, creators can assess the performance of their posts with metrics on views, likes, comments, and shares. With this data at hand, creators can optimize their LinkedIn content strategy to reach a wider audience.

More Profile Information and Follower Increase

Activate LinkedIn’s Creator Mode for enhanced discoverability and valuable real estate on your profile page. Showcase original content with LinkedIn newsletter and publishing tools. Increase audience engagement with LinkedIn Live, hashtags, and featured section tools. Improve visibility with clarity in personal branding using Creator Analytics dashboard insights. Attract potential followers by becoming a suggested creator or thought leader in relevant fields.

Additional Features Access for Creator Mode Users

By utilizing LinkedIn’s Creator Mode features, content creators can position themselves as industry Thought Leaders. Along with custom cover stories and video introductions, this mode increases LinkedIn visibility and engagement. As a result of increased follower count and high-quality original content via newsletters or publishing, Creator Mode offers new opportunities. Using this tool effectively can lead to social proof on various social media platforms like Instagram or YouTube.

Using Hashtags on LinkedIn Creator Mode

To expand your reach and visibility on LinkedIn Creator Mode, using relevant and specific hashtags is crucial for marketers. Overusing them can make your content appear spammy. Instead of relying on guesswork alone, monitor the performance of your posts with different hashtags to determine which ones are most effective in engaging potential followers. With consistent use of appropriate hashtags in your posts and activity section or dashboard, you can attract more viewership for original content.


In conclusion, LinkedIn Creator Mode is an excellent addition to the platform for content creators and influencers. It provides additional features that help them better showcase their skills and expertise while also providing detailed analytics and insights on their posts. With LinkedIn Creator Mode, you can increase your profile’s visibility, reach a wider audience, and build your brand. However, it might not be for everyone. If you are looking to establish yourself as a thought leader or grow your network, creator mode could be perfect for you. Don’t forget to use relevant hashtags, including linked-in’s creator mode, to boost your visibility further. To learn more about using LinkedIn Creator Mode and its pros and cons, read our comprehensive guide now!

Frequently Asked Questions

What is creator mode on LinkedIn?

LinkedIn's creator mode is a feature that enables users to showcase their content and expertise, enhancing engagement. It's ideal for freelancers, influencers, and content creators, but some users may not find it necessary or may even find it distracting.

What is the difference between creator mode and normal mode in LinkedIn?

LinkedIn's Creator mode highlights a user's content and profile, offering an "Open to Work" badge and featured content section. Normal mode is the default with standard profile functionality. Creator mode is useful for those seeking more visibility while normal mode offers a straightforward LinkedIn experience.

Is there a downside to creator mode on LinkedIn?

While creator mode on LinkedIn has its benefits, it may not be the best fit for everyone. It focuses heavily on content creation and might not be as useful for job-seeking or certain industries. Users should weigh the pros and cons before enabling creator mode on their profile.

What are the benefits of LinkedIn for the creator's program?

The LinkedIn Creator Program offers a range of benefits for content creators, including the ability to showcase their content and expand their audience through Creator Mode. Creators can also access valuable insights into their audience demographics and content performance. The program provides additional resources like workshops and support, and monetization opportunities through collaborations or sponsored posts. With the help of creator tools, content creators can take their content to the next level and reach a wider audience.

How To Turn LinkedIn Creator Mode On?

Enabling creator mode on LinkedIn is a simple process. First, navigate to your profile and click the "Edit" button. Then, select the "Creator" option under the "Featured" section. From there, you can customize your creator mode settings and start showcasing your content to a wider audience. Remember to weigh the benefits and drawbacks before making the switch to creator mode.

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