Wishlink, a startup that enables social media creators to drive commerce for brands, has raised $7 million in a Series A funding round. The round was led by Fundamentum, a growth-stage fund backed by Nandan Nilekani and Sanjeev Aggarwal. Elevation Capital, a leading early-stage investor, also participated in the round.
Wishlink: A Tool for Creators to Monetize Their Influence
Wishlink is a platform that allows creators to create personalized multi-brand storefronts and share them with their followers across social media platforms. The platform helps creators to monetize their influence by driving traffic and conversions for brands. Wishlink also provides creators with data and insights on their performance and earnings.
Wishlink was founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, who have experience in e-commerce, social media, and technology. The startup claims to have over 2,000 creators on its platform, who have generated over 10 million impressions and 1 million clicks for over 60 brands, including H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, GOAT Brand Labs, Amazon, and Flipkart.
Wishlink: A Solution for Brands to Reach New Customers
Wishlink also offers a solution for brands to reach new and relevant customers through creators. The platform helps brands to identify and collaborate with creators who match their target audience and product category. Wishlink also handles the logistics, payments, and customer service for the brands, making it a hassle-free and cost-effective way to leverage creator-driven commerce.
Wishlink’s co-founder and CEO, Shaurya Gupta, said that the startup aims to empower creators to become entrepreneurs and build their own businesses. He also said that the startup plans to use the fresh capital to scale its current category of fashion and expand into other categories like beauty, personal care, home decor, health, and fitness. He added that the startup also plans to grow its creator base from 2,000 to 15,000 in the next 12 months.
Wishlink: A Bet on the Growing Creator Economy
Wishlink’s investors, Fundamentum and Elevation Capital, expressed their confidence in the startup’s vision and potential. Ashish Kumar, co-founder and general partner at Fundamentum, said that the startup is tapping into the growing trend of discovery-led commerce, where consumers rely on creators to discover and buy products. He also said that the startup has built a strong product and team, and has shown impressive traction and growth.
Amit Aggarwal, principal at Elevation Capital, said that the startup is addressing a large and underserved market opportunity in the creator economy. He also said that the startup has a unique value proposition for both creators and brands, and has demonstrated strong unit economics and scalability.
Wishlink is one of the emerging startups in the creator economy space, which is expected to reach $3.9 billion by 2030 in India, according to a report by Coherent MI. The startup competes with other players like Peepul Tree, HYPD Store, and Redesyn, among others.
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