Volkswagen’s works council chief Daniela Cavallo claimed the carmaker should do even more to recognize the Chinese market in order to capture greater market share, after missing its electrical automobile sales targets in the nation in 2015.
“Volkswagen has to obtain its act together in China as well as comprehend customers’ demands much better, specifically in software,” Cavallo said in an interview with Germany’s Frankfurter Allgemeine Zeitung released on Wednesday.
The German car manufacturer offered 70,625 ID electric vehicles in China last year. Missing its goal of 80,000 to 100,000 cars, with manufacturing influenced by local COVID-19 breakouts as well as chip-related problems.
International car manufacturers have struggled to compete with their Chinese equivalents in the Chinese market, with U.S.-based Tesla the only international brand among the leading 10 electrical lorry vendors in the nation.
“For a German driver, it may not be very important to have a karaoke system on the central display, yet lots of Chinese clients love such features and also are disappointed when VW does not supply them,” Cavallo informed the FAZ.