Neemans is a footwear brand that has been making headlines for its innovative and eco-friendly products. The brand, which was founded in 2018 by Taran Chhabra and Amar Preet Singh, uses natural and recycled materials such as merino wool, cork, and plastic bottles to create shoes that are stylish, comfortable, and good for the planet.
How Neemans grew from a bootstrapped startup to a profitable business
Neemans started as a bootstrapped venture with an initial investment of Rs 1.5 crore from the founders’ personal savings. The brand launched its first product, the wool classic sneakers, in October 2018 and received an overwhelming response from the customers. The brand sold over 10,000 pairs of shoes in the first year and generated a revenue of Rs 6.5 crore.
In 2019, Neemans raised its first external funding of Rs 13 crore from Anicut Angel Fund and other angel investors. The brand expanded its product portfolio to include wool joggers, wool loafers, knit sneakers, and cork sandals. The brand also opened its first offline store in Hyderabad and partnered with online platforms such as Myntra and Amazon.
In 2020, Neemans faced the challenges of the Covid-19 pandemic and the lockdowns that affected the demand and supply of its products. However, the brand managed to overcome the difficulties and bounced back with a strong performance in the second half of the year. The brand launched its apparel line, which includes t-shirts and polos made from merino wool and organic cotton. The brand also opened its second offline store in Mumbai and increased its online presence.
In 2021, Neemans continued its growth trajectory and achieved a revenue of Rs 69 crore, a 10x increase from its first year. The brand also reduced its losses by 43% to Rs 4.8 crore, indicating its profitability potential. The brand also increased its customer base to over 2 lakh and its repeat purchase rate to 25%. The brand also opened two more offline stores in Bengaluru and Navi Mumbai and plans to open more in the coming months.
What makes Neemans stand out from the crowd
Neemans is not just another footwear brand. It is a brand that is driven by a vision to create a positive impact on the environment and the society. The brand uses natural and recycled materials that are biodegradable, renewable, and carbon-neutral. The brand also follows ethical and transparent practices in its sourcing, manufacturing, and distribution processes.
Neemans is also a brand that is focused on delivering comfort and style to its customers. The brand uses merino wool, which is a natural fiber that is soft, breathable, moisture-wicking, odor-resistant, and temperature-regulating. The brand also uses cork, which is a natural material that is lightweight, durable, and shock-absorbing. The brand also uses recycled plastic bottles, which are transformed into high-quality yarns that are used to make the knit uppers of the shoes.
Neemans is also a brand that is constantly innovating and evolving to meet the changing needs and preferences of its customers. The brand offers a variety of products that cater to different occasions, seasons, and lifestyles. The brand also offers a range of colors, sizes, and styles that suit different tastes and personalities. The brand also updates its designs and features regularly to keep up with the latest trends and technologies.
What lies ahead for Neemans
Neemans is a brand that has a bright future ahead. The brand has a loyal and growing customer base that appreciates its products and values. The brand has a strong online and offline presence that enables it to reach out to more potential customers. The brand has a scalable and sustainable business model that enables it to grow and expand.
Neemans is also a brand that has a lot of scope for improvement and innovation. The brand aims to introduce more products and categories that are aligned with its vision and mission. The brand also aims to explore new markets and geographies that have a demand for its products. The brand also aims to collaborate with more partners and stakeholders that share its vision and mission.
Neemans is a brand that is on a mission to change the norm of the footwear industry and the fashion industry at large. The brand is on a journey to create a positive impact on the environment and the society through its products and practices. The brand is on a quest to provide comfort and style to its customers through its products and services.
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