Kidbea, a Noida-based startup that makes organic, spill-proof, and anti-bacterial kidswear from bamboo plants, has secured $1 million in pre-series A funding led by Venture Catalysts, an early-stage investment firm. The round also saw participation from several individual investors, such as Nandi Mehta, the CFO of Kaaf Funds, Tapas Sahu, the Chairman of CII Jharkhand, Divij Bajaj, the founder of Power Gummies, Abhishek Kocchar, founder of Diamond Overseas, and Vivekananda Nareddula, the founder of Apaizer.
How Kidbea is revolutionizing the kidswear market in India
Kidbea was founded in 2021 by Swapnil Srivastav, Mohammed Hussain, and Aman Kumar Mahto, with a vision to create sustainable and comfortable clothing for infants and kids. The startup uses bamboo fibers, which are naturally soft, breathable, hypoallergenic, and biodegradable, to make its products. Kidbea also claims to have patented spill-proof and fragrance technology, which makes its clothes resistant to stains and odors.
The startup aims to cater to the growing demand for eco-friendly and high-quality kidswear in India, which is expected to reach $22.4 billion by 2025, according to a report by RedSeer Consulting. Kidbea offers a range of products, such as rompers, diapers, toys, and accessories, through its direct-to-consumer (D2C) online platform. The startup also plans to expand its offline presence through retail partnerships and pop-up stores.
How Kidbea will use the funds to scale up its operations and reach
The startup said it will use the funds to boost its marketing efforts, expand its team, and improve its research and development activities. The startup also aims to increase its product portfolio, customer base, and revenue in the coming months.
“As a D2C founder, I believe we should understand our customers’ needs rather than following tips and tricks, since every tip and trick will ultimately fail, but what will remain constant is how well your consumers understand your product. So, we at Kidbea, always focus on building a long-term relationship with our consumers, to get a better understanding of what they want and how we can improve every day,” said Swapnil Srivastav, founder of Kidbea.
How Kidbea’s investors are bullish on its growth potential and vision
The investors who backed Kidbea in this round expressed their confidence in the startup’s team, technology, and market opportunity. They also praised the startup’s dedication to creating a brand that Indian parents can trust and rely on.
“Kidswear has the highest growth potential in India, and we feel privileged to be a part of it with Kidbea. With the help of its highly experienced team in kidswear and advisors in fashion, marketing, and production, the start-up is positioned to reach a large market share. Their dedication towards working to capture the kidswear market in India and building a brand that Indian parents can trust is highly assuring,” said Dhianu Das, co-founder of Agility Ventures.
This is the third round of funding for Kidbea, which had previously raised two angel rounds in March and September 2021. The startup has also received recognition and awards for its innovative and sustainable products, such as the Wonder Woman Award by Women Entrepreneurship Platform (WEP) and the Best Start-up Award by Startup India.