Americans Will Spend $21.4 billion on Mother’s Day. What They’re Buying?

Mother's Day is a special day of the year where we show appreciation for the strong, loving, and nurturing women in our lives. It is celebrated in the United States and around the world on the second Sunday in May. This year, Americans are expected to spend an estimated total of $21.4 billion on Mother's Day. This is a significant increase from last year's spending of $20.7 billion.

What are Americans buying for Mother's Day? According to data from the National Retail Federation, the majority of spending will be on gifts such as greeting cards, jewelry, and flowers. In addition, Americans are expected to spend money on special outings such as meals, spa treatments, and activities. There will also be spending on housewares and clothing items. With such a variety of ways to express appreciation to mothers, it is no surprise that Americans are spending so much money on this special day.

Mother's Day
Mother's Day

Reasons for Spending on Mother’s Day

Emotional Connection to Mothers

Mothers are the cornerstone of many people's lives. They are often the first people to care for us and give us love and affection. This makes them irreplaceable in our lives, and the connection to them is often extremely strong. On Mother's Day, many people want to show their appreciation and love for their mother by getting them something special. This often includes spending money on gifts and activities that will make the day special for her.

Economic State of the Country

Another factor that can contribute to spending on Mother's Day is the economic state of the country. When the economy is doing well, people tend to have more disposable income and are more likely to splurge on gifts and activities for their mothers. This can help to boost the economy even further, as people are more willing to spend money on their mothers and the businesses that cater to them. On the other hand, if the economic state of the country is not doing well, then people may be less likely to spend money on Mother's Day, as they have to be more conscious of their budget.

Popular Purchases for Mother’s Day

Flowers: Flowers are one of the most popular gifts to give on Mother’s Day. They are a beautiful way to show appreciation and love for a mother. Flowers come in a variety of colors and types, so there are plenty of options to choose from. Whether a bouquet of roses, a vase of tulips, or a potted plant, flowers are a great way to bring a smile to a mother’s face.

Jewelry: Jewelry is another popular option for Mother’s Day gifts. A necklace, bracelet, or watch are all great gifts that show a mother she is appreciated and loved. There are many types of jewelry to choose from, so there is something for every style and budget.

Greeting Cards: Greeting cards are an easy, inexpensive way to show a mother you care. Many stores carry cards specifically for Mother’s Day, so it is easy to find one that expresses the right sentiment.

Gift Cards: Gift cards are always a great choice for Mother’s Day. They allow the mother to choose exactly what she wants, and they allow her to go out and treat herself.

Electronics: Electronics are becoming more popular as gifts for Mother’s Day. There are many options for gifting electronics, from tablets and smartphones to smart home devices.

Clothing: Clothing is a great gift for mom on Mother’s Day. From cozy sweaters to new shoes, there are plenty of clothing items that are sure to please.

Alternative Gifts for Mother’s Day

Experiences – Instead of giving a material item, why not give your mom an experience that she can enjoy and cherish? Gift her a spa day, tickets to a show, a weekend away, or a cooking class. This way she will have a memory and story to share from the experience.

Charity Donations – Making a donation in your mother’s name to a charity or organization she cares about will be greatly appreciated. Whether it’s for a cause she’s passionate about or a local organization in need of support, it will be a gift that keeps on giving.

Strategies for Shopping on Mother’s Day

Shop Early – Start shopping for your Mother’s Day gift early to ensure you have plenty of time to compare prices and look for special promotions.

Compare Prices – Take the time to compare prices online and in-store to find the best deal for your gift.

Look for Promotions – Many stores offer special promotions and discounts for Mother’s Day, so make sure to check for any discounts or coupons to get the best deal.


It is clear that Americans will be spending a lot this Mother’s Day to show their mothers just how much they care. According to the National Retail Federation, total spending on Mothers Day is projected to reach $21.4 billion this year. This is an increase of $1.4 billion from last year. The majority of this money will go towards special outings, jewelry, flowers, and clothing. Other popular items include greeting cards, gift cards, personal services and electronics.

When planning for Mother’s Day, shoppers should look for ways to save money while still giving their loved ones special gifts. Shopping online can help save time and money, while also offering more variety. Many online stores also offer free shipping or discounts for Mother’s Day purchases. Additionally, shoppers should research deals and compare prices when shopping in-store. Taking advantage of sales and coupons can help reduce the overall cost of gifts.

Overall, Americans will be spending a considerable amount this Mother’s Day to show their mothers how much they care. By researching deals, comparing prices and shopping online, shoppers can make their money go further and find the perfect gifts for their loved ones.

FAQs – Americans Will Spend $21.4 billion on Mother's Day. What They're Buying?

1. How much money are Americans spending on Mother's Day?

Americans are projected to spend a total of $21.4 billion on Mother's Day this year.

2. How will Americans be spending their money on Mother's Day?

Americans are expected to spend the most money on greeting cards, followed by special outings, flowers, and jewelry.

3. What is the biggest expense for Mother's Day?

Greeting cards are the biggest expense for Mother's Day, making up about $2.6 billion of the total spending.

4. What is the average amount Americans spend on Mother's Day?

The average American is estimated to spend about $186 on Mother's Day this year.

5. How has Mother's Day spending changed over the years?

Overall, Mother's Day spending has increased steadily over the years, with an average annual growth rate of 4.9% since 2010.

6. What types of gifts do Americans typically buy for Mother's Day?

The most popular gifts for Mother's Day include greeting cards, special outings, flowers, and jewelry.

7. What is the most popular way to celebrate Mother's Day?

The most popular way to celebrate Mother's Day is to spend time with family and friends, followed by giving gifts and taking the day off from work.

8. What do consumers spend the most money on for Mother's Day?

Consumers spend the most money on greeting cards, followed by special outings, flowers, and jewelry.

9. How can I find the best deals for Mother's Day gifts?

Shopping online or in store clearance sales are great ways to find deals on Mother's Day gifts. You can also take advantage of coupons and seasonal sales to save money.

10. What is the projected spending for Mother's Day?

According to the National Retail Federation, Americans are projected to spend a total of $21.4 billion on Mother's Day this year.

Sophia Lee is a versatile and experienced writer, known for her engaging and informative writing style. With expertise in various niches, she is a respected figure in the writing community, inspiring and mentoring aspiring writers.

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