Fashion Search Engine Shoppin Secures $1 Million to Expand AI and Tech Capabilities
Shoppin, a promising fashion search engine platform, has successfully raised $1 million in a funding round led by InfoEdge Ventures. The investment will play a pivotal role in Shoppin’s mission to transform how users discover fashion online.
Founded by Shlok Bhartiya, Shoppin aims to bridge the gap between social media inspiration and e-commerce discovery. The company allows users to find apparel through a unique combination of prompts, vibes, product descriptions, and images. By enhancing the user experience, Shoppin hopes to make shopping more intuitive and engaging.
Investing in Talent and Technology to Drive Growth
The newly acquired funds will be allocated towards building Shoppin’s team and advancing its technology. With a specific focus on AI, the company plans to hire more talent, particularly AI engineers, who will be responsible for developing and refining custom-built small language models (SLMs) designed specifically for the fashion industry.
These advanced AI models will enable Shoppin to enhance its search capabilities, offering users more accurate and personalized results. By leveraging AI, the platform hopes to streamline the fashion discovery process, making it easier for users to find exactly what they are looking for, based on their personal preferences and styles.
Building a Fashion-Focused Search Engine
Shoppin’s approach to fashion discovery sets it apart from traditional e-commerce platforms and marketplaces. The platform’s unique search engine allows users to search for clothing by using descriptive keywords, vibes, and visual cues, rather than relying solely on text-based queries. This innovative feature is designed to bridge the gap between inspiration found on social platforms like Instagram and the often overwhelming experience of browsing through vast e-commerce catalogs.
Currently, Shoppin has garnered attention on Instagram, amassing over 35,000 followers, while more than 20,000 people are already on the platform’s waitlist. The company plans to launch its beta version of the search engine in February, making its services available to a broader audience. The goal is to provide users with a seamless fashion discovery experience that integrates the best elements of social media inspiration with the convenience of e-commerce.
InfoEdge’s Continued Support for Startups
InfoEdge Ventures, the venture arm of InfoEdge, has been an active investor in the Indian startup ecosystem. The company’s investment in Shoppin is part of its ongoing strategy to back innovative startups across various sectors. InfoEdge recently made investments in ZingBus, a transportation startup, and Culture Circle, a community-based platform.
Shoppin’s focus on fashion discovery and AI-driven technology aligns with InfoEdge’s track record of supporting cutting-edge ventures with high growth potential. The backing from InfoEdge Ventures is expected to provide Shoppin with the resources needed to scale its platform, attract top talent, and refine its technology.
The Future of Fashion Discovery
With its innovative approach to fashion search, Shoppin is poised to disrupt the fashion e-commerce space. By leveraging AI and providing a more personalized shopping experience, the platform could transform how consumers find clothing online. As the platform grows and evolves, Shoppin is setting the stage for a new era of fashion discovery, one where inspiration and shopping are seamlessly connected.
The upcoming launch of Shoppin’s beta search engine will be a key milestone for the company. As the waitlist continues to grow and interest in the platform builds, Shoppin’s future in the fashion tech space looks promising.
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