In an exciting development for fitness enthusiasts, Bollywood star Preity Zinta and Indian cricketer Shubman Gill have joined as co-founders of Drive Fitt, a new gym chain that blends cricket and fitness. Launched by Australian entrepreneurs Mark Sellar and Deke Smith, Drive Fitt aims to establish 300 franchises across India within the next three years. The gym chain offers a unique fitness experience by integrating cricket training with traditional gym amenities, catering to a wide range of fitness levels and ages.
A Unique Fusion of Cricket and Fitness
Drive Fitt stands out in the crowded fitness market by combining cricket training with comprehensive gym facilities. This innovative approach aims to attract both cricket enthusiasts and fitness buffs. The gym chain will feature 24/7 cricket training facilities, group fitness classes, and yoga studios, all designed to provide a holistic fitness experience.
Preity Zinta, co-owner of the IPL Mohali franchise, expressed her excitement about bringing Drive Fitt to India. She highlighted the gym’s mission to create an inclusive environment that resonates with people of all ages and fitness levels. Zinta’s involvement adds a touch of glamour and credibility to the brand, making it more appealing to potential members.
Shubman Gill, known for his prowess on the cricket field, emphasized the importance of accessible, quality training facilities. He shared his vision of helping both aspiring cricketers and fitness enthusiasts excel in their respective fields. Gill’s expertise and passion for cricket will play a crucial role in shaping the gym’s offerings and training programs.
Strategic Expansion Plans
Drive Fitt has ambitious plans for expansion, with the first facility set to open in Gurgaon this October, followed by a second location in Noida in November. The company aims to quickly establish a strong presence across India by franchising the business. With 20 locations already identified for the initial rollout, Drive Fitt is well on its way to achieving its goal of 300 franchises within three years.
Mark Sellar, chairman and co-founder of Drive Fitt, emphasized the potential for growth in the Indian market. He noted that the population and affordability make India an ideal location for the gym chain’s expansion. Sellar’s confidence in the brand’s success is backed by the strong interest received from potential franchisees through their networks.
The appointment of Nikhil Kakkar, former COO of Gold’s Gym, as the COO of Drive Fitt, further strengthens the company’s leadership team. Kakkar’s extensive experience in the fitness industry will be instrumental in driving the company’s operations and franchising efforts. His expertise will help ensure that Drive Fitt maintains high standards of quality and service as it expands.
Enhancing the Fitness Experience
Drive Fitt aims to provide a distinctive fitness experience that goes beyond traditional gym services. The integration of cricket training with fitness programs offers members a unique way to stay active and engaged. The gym’s offerings are crafted by Shubman Gill, along with Australian cricketers Chris Lynn and Ryan Harris, who have also joined as co-founders.
Members will have access to a variety of fitness classes, including cricket-inspired workouts, group fitness sessions, and yoga. This diverse range of activities ensures that there is something for everyone, regardless of their fitness level or interests. The gym’s focus on inclusivity and community makes it an attractive option for individuals and families alike.
Drive Fitt’s commitment to innovation and excellence is evident in its approach to fitness. By combining the best of cricket and traditional gym amenities, the gym chain aims to set new standards in the industry. As Drive Fitt continues to grow, it will remain dedicated to helping its members achieve their fitness goals and lead healthier lives.
Comments