Nazara Technologies’ subsidiary, Absolute Sports, has announced the acquisition of all assets of Deltia’s Gaming, a prominent US-based gaming and esports content platform. The deal, valued at $900,000 (approximately Rs 7.5 crore), will be executed in an all-cash transaction. This strategic acquisition aims to bolster Absolute Sports’ presence in the US market, leveraging Deltia’s Gaming’s established audience and brand equity to enhance its footprint in the gaming and esports media sector.
Strategic Acquisition and Market Expansion
Absolute Sports, the parent company of popular sports media brands such as Sportskeeda and Pro Football Network, has strategically acquired Deltia’s Gaming to expand its market presence in the US. The acquisition includes all intellectual property assets of Deltia’s Gaming, which has a significant following on platforms like YouTube and Twitch. This move is expected to enhance Absolute Sports’ content offerings and attract a larger audience in the competitive gaming and esports media landscape.
The acquisition will be funded through Absolute Sports’ cash reserves, ensuring a smooth and efficient transaction process. By integrating Deltia’s Gaming’s assets, Absolute Sports aims to provide high-quality gaming and esports-related news and analysis to over five million US gaming enthusiasts. This strategic move aligns with Absolute Sports’ vision to become a leading player in the global gaming media industry.
Absolute Sports’ CEO, Ajay Pratap Singh, emphasized the importance of this acquisition in strengthening the company’s market position. He highlighted that the deal would enable Absolute Sports to deliver superior content and engage with a broader audience, thereby driving growth and enhancing brand value.
Financial Performance and Growth Prospects
Deltia’s Gaming has demonstrated robust financial performance, with revenues of approximately $575,000 (around Rs 4.8 crore) for the twelve months ending June 2024. This acquisition is expected to significantly contribute to Absolute Sports’ revenue streams and overall financial health. The integration of Deltia’s Gaming’s assets will provide Absolute Sports with a competitive edge in the rapidly growing gaming and esports media sector.
Absolute Sports has been on an acquisition spree, with recent deals including the purchase of Paper Boat Apps and Ultimate Teen Patti. These strategic acquisitions are part of Nazara Technologies’ broader plan to allocate $100 million over the next 24 months for mergers and acquisitions. This aggressive expansion strategy underscores the company’s commitment to growth and market leadership.
The acquisition of Deltia’s Gaming is expected to close within the next 45 days, following the completion of all regulatory and compliance requirements. This timely acquisition will enable Absolute Sports to capitalize on the growing demand for gaming and esports content, further solidifying its market position.
Future Plans and Strategic Vision
Looking ahead, Absolute Sports has ambitious plans to leverage the acquired assets of Deltia’s Gaming to enhance its content offerings and expand its audience base. The company aims to integrate Deltia’s Gaming’s user base of nearly 1.5 million monthly readers into its existing platforms, thereby increasing its reach and engagement. This strategic move will enable Absolute Sports to deliver a more comprehensive and engaging content experience to its audience.
Absolute Sports plans to invest in enhancing the technological infrastructure of Deltia’s Gaming, ensuring a seamless user experience across all platforms. This includes upgrading the user interface, introducing new features, and expanding the range of content available to users. By leveraging Deltia’s Gaming’s established brand equity, Absolute Sports aims to position itself as a leading authority in the gaming and esports media space.
The company’s commitment to sustainability and social responsibility will also play a crucial role in its future plans. Absolute Sports intends to implement eco-friendly practices across its operations, aligning with the growing consumer demand for sustainable and ethical products. This focus on sustainability will not only enhance the company’s brand image but also contribute to long-term growth and success.
Absolute Sports’ vision for the future is to become a global leader in the gaming and esports media industry. The acquisition of Deltia’s Gaming is a significant milestone in this journey, providing the company with the resources and capabilities needed to achieve its strategic objectives. With a strong financial foundation, innovative strategies, and a customer-centric approach, Absolute Sports is well-positioned to drive growth and create long-term value for its stakeholders.
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