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Jai Kisan Acquires Majority Stake in Kushal Finnovation, Secures NBFC License

Rural-focused fintech startup Jai Kisan has acquired a majority stake in Kushal Finnovation Capital, a supply chain financing company, and secured a non-banking financial company (NBFC) license. This strategic move allows Jai Kisan to offer tailored financial products directly from its own portfolio and enter into co-lending partnerships with financial institutions, including public sector banks. Founded in 2017 by Arjun Ahluwalia and Adriel Maniego, Jai Kisan aims to enhance financial inclusion for farmers and rural businesses through innovative digital solutions.

Strategic Acquisition and NBFC License

Jai Kisan’s acquisition of Kushal Finnovation Capital marks a significant milestone in its journey. By securing a majority stake, Jai Kisan has inherited an NBFC license, enabling it to offer customized financial products. This acquisition aligns with Jai Kisan’s mission to provide comprehensive financial solutions to rural India. The NBFC license allows the company to create and deliver credit products tailored to the specific needs of farmers and rural businesses.

The acquisition also opens up new opportunities for Jai Kisan to collaborate with other financial institutions. Co-lending partnerships with public sector banks and other financial entities will enhance the company’s ability to serve its target market. This strategic move is expected to drive growth and expand Jai Kisan’s reach in the rural financial services sector.

rural fintech startup

Jai Kisan’s founders, Arjun Ahluwalia and Adriel Maniego, have emphasized the importance of this acquisition in achieving their vision of financial inclusion. The company’s focus on leveraging technology to provide efficient and accessible financial services is a key factor in its success. With the NBFC license, Jai Kisan is well-positioned to make a significant impact on the rural economy.

Enhancing Financial Inclusion

The acquisition of Kushal Finnovation Capital and the NBFC license will enable Jai Kisan to enhance financial inclusion for farmers and rural businesses. The company plans to offer a range of financial products, including loans, to meet the diverse needs of its customers. By providing access to credit, Jai Kisan aims to empower rural communities and support their economic growth.

Jai Kisan’s digital platform connects corporates, rural intermediaries, and financial institutions, facilitating supply chain financing and buy-now-pay-later (BNPL) options for agricultural inputs and equipment. This ecosystem ensures that rural businesses have access to the financial resources they need to thrive. The company’s innovative approach to financial services has already benefited over one lakh rural businesses and eight lakh farmers.

The NBFC license will allow Jai Kisan to expand its product offerings and reach more customers. The company’s commitment to financial inclusion is reflected in its efforts to provide affordable and accessible credit products. By addressing the financial needs of rural communities, Jai Kisan is contributing to the overall development of the rural economy.

Future Prospects and Growth

With the acquisition of Kushal Finnovation Capital and the NBFC license, Jai Kisan is poised for significant growth. The company plans to raise additional funds in the next two to three quarters to support its operational expansion. This fundraising effort will enable Jai Kisan to scale its operations and reach more customers across India.

Jai Kisan’s focus on technology and innovation will continue to drive its growth. The company is committed to developing new financial products and services that meet the evolving needs of its customers. By leveraging data and analytics, Jai Kisan aims to provide personalized financial solutions that enhance the financial well-being of rural communities.

The company’s impact on the rural financial services sector is expected to grow as it expands its reach and product offerings. Jai Kisan’s ability to adapt to changing market dynamics and deliver innovative solutions will be key to its success. With a strong foundation and a clear vision, Jai Kisan is well-positioned to become a leader in the rural fintech space.

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